2024-25 Brand-building partnership—YMCA digital asset library

.

With the help of an RV, we plan to live and work from the road for 12 months beginning in the summer of 2024. Traveling throughout the United States will provide our clients with a unique, turnkey opportunity. Not only will we be able to work as locals—eliminating travel expenses—but we will also provide consistent, remarkable content with increased scheduling flexibility. Our desire is to help YMCA-USA Marketing achieve its goals by building a robust and compelling content library from locations across the country.

How can we help?

Photography—capturing YMCA’s best moments
You tell us what the YMCA-USA’s greatest photo needs are, and Scott will photograph them. He can show up at a class, event, practice, or game and shoot what is available, finding real moments and expressions. He can create meaningful portraits of YMCA staff and members. We can also coordinate fully produced photo shoots to provide increased control of creative direction.

Production—leave the scheduling to us
Laura is available to manage schedules for shoot days, communicate logistics and details with local YMCA staff, and fully produce photo shoots. Our goal is to make the scheduling process as easy as possible for the YMCA-USA team and all local staff at the YMCAs we photograph.

Writing—let’s tell the stories
Laura is a journalist/writer by trade and has experience interviewing children, teens, and adults. She is skilled at finding and weaving together a story. She is available to create written content such as stories/spotlights/features for the web, social media, magazines, internal communications, etc. See a few of her samples below.

B-roll Video—watch it move
Scott can add b-roll video to any still photography shoot, depending on scheduling, light, and location. See samples below.

Social Media—adding to the fun
We can work with your social media team to strategically create content for your most important channels.

What makes this opportunity unique?

Quality + Quantity + Consistency

◦       Consistency of content and coverage

◦       Immersion in the YMCA brand for 10-12 months

◦       Feedback between shoots, enabling strategic direction per location

◦       Steady flow of new content to build a fresh, robust image library

Ease + Flexibility + Dependability

◦       Easy communication + working relationship is already established

◦       Flexibility to feature key locations both rural and urban

◦       Custom and timely delivery options, optimized to YMCA-USA specifications

◦       Flexible volume per location: scale up or down as needed

◦       Adaptable approach: journalistic through fully produced options

◦       Scheduling and production handled by our team

Cost

◦       Opportunity to save on travel expenses—by working as a locals, we will enable the YMCA to avoid typical costs such as flights, equipment baggage fees, hotels, rental cars, and travel time

◦       Customized content creation available, based on need and budget

Approach:

We will strive for moments that encapsulate the joy of being part of a community, the pride people have in taking care of their health, and the comaraderie that comes from playing on a team. Our audiences should feel empowered and inspired by the YMCA’s focus on enabling people to reach their full potential.

It’s always our goal to find, make, and catch genuine moments, which then lead to genuine expressions. The outcome is a photo library that feels spontaneous, honest, natural, and intimate.

Thank you.
Scott + Laura Cook